Generating Organic Growth is a Kraft
Given all of our work focusing on organic growth and its predictive value for revenue growth and total shareholder returns (TSR), I am always glad to see organic growth getting its due in the media.
So when a Financial Times headline from yesterday pronounced that “Kraft Chief Targets Organic Growth“, that was music to my ears. Kraft CEO, Irene Rosenfeld, commented that the company’s “three-year plan is predicated on organic growth” although she did leave room for M&A to shore up the company’s international footprint.
It’s good to see prominent, world-class companies realizing the power of organic growth and basing their goals on growth measures tied to it.
Tags: Irene Rosenfeld, Kraft, organic growth
