Pernod Gets on the Organic Growth Bandwagon as Well
Managing Director, Pierre Pringuet, of Pernod is looking for some tequila and bourbon.
And while it may make sense for Pernod, the 2nd largest drinks-maker in the world to think of such acquisitions, the organization has for a variety of reasons realized that “organic growth is a must” as Pringuet told the Wall Street Journal in the 7/24/08 issue.
The company’s liquor cabinet is full of brands, many of which have been gotten through acquisitions (some quite pricey), and now the time and effort turns to generating organic growth. This is where Mr. Pringuet and his team’s management prowess will really be tested as they aim to generate growth through their actions and investments in marketing, product development, sales, etc.
It’s good to see they’ve seen the light with reference to organic growth. Now comes the hard work.
Tags: Absolut Vodka, bourbon, organic growth, Pernod, Pierre Pringet, tequila
