investiledysfunction

My wife and I just ordered Dominos for the first time in a long time.  Blame it on laziness and a desire to eat empty unhealthy calories occasionally.  In true New Yorker fashion, we’ve also chosen to have our pizza delivered even though it would only take 5 minutes to walk and get it.

To take things even easier, Dominos now lets you order online.  This removes the need to call and wait on the phone.  It also lets me basically continue to work as the process is pretty easy.

After ordering, the pizza technology and innovation go a bit crazy with Dominos Pizza Tracker.  As the name implies, this lets you track your pizza.  When I first saw this, I thought, this is ridiculous.  But the Tracker is strangely compelling.  I like to know that Lorenzo started making my pizza at 859pm and when it goes out the door so I know when it is likely reach me.  This lets me plan my time better (I can do errands, make some phone calls, etc).  The pizza tracker just made delivery a bit more convenient if that was even possible.  Nice job Dominos on the innovation front and your use of technology to make your customers lives easier.

One note of caution - please don’t start a social network for pizza lovers and screw things up now.

Tags: dominos, Innovation, pizza delivery, pizza tracker

This entry was posted on Wednesday, July 30th, 2008 at 1:14 am and is filed under Innovation. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.