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I recently came across a rather innovative company, Grins 2 Go. While it is a franchise that focuses on events and photography, it has the unique twist of being completely mobile. It offers every company their own van, all the photography equipment they’d need, and also provides training to the company.
The mobility provides a number of potential advantages. Firstly, it prevents the need for clients to have to travel to studios to get portraits done, as the company comes to them. It has also gone after a very niche market, and has no major competitors making it extremely profitable to them.
It has become so successful in the U.S. that it is looking to take its operations abroad, especially in regions where mobility is essential. I guess only time will tell if Grins 2 Go has as effective an impact abroad, but the future definitely looks bright for this company.
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